What was the biggest email news or event of the past 12 months?

Dylan Smith

When the question was asked, some people (myself included) thought immediately of the shiny new toys:

AMP for Email

Brand Indicators for Message Identification (BIMI)

Gmail Annotations

Some went to industry news:

AOL and Yahoo merger

Rebel Mail being acquired by Salesforce

And others had feature support top of mind:

GIF support in Outlook

Outlook.com supporting media queries, accessibility attributes, form submits, and interactive email

Dark mode in Apple Mail and Outlook.com

We somehow forgot about a little piece of legislation.

Surprised no one said GDPR. Single most important item that affected businesses across industries over a wide geography, and made a lot of marketers relook at their database, cleanse, plan more effectively.

Dylan Smith is a co-admin of the Email Geeks Slack community and a Senior Product Designer at Litmus.