A community member recently faced a challenging situation. Her team was sending InDesign files (.indd, used for print layouts) for her to code from. Instead of the designers switching to more suitable software, her creative director insisted she watch some InDesign tutorial videos. She rightfully felt that working this way was inefficient, and that the onus was being put on her to convince others to change.
Jen Capstraw broke down the issue:
Tony Zupancic had a suggestion:
Mitchell Anderson added that “anything you can do to show the downside to the org as a whole tends to go over better in these types of fights than why it’s bad for an individual.” James Lamb supported this approach with a personal success story.
Which file format should email designers be delivering instead? While Photoshop is still overwhelmingly popular, opinions suggested that it’s falling out of favour to tools purpose-built for digital design such as Sketch.
Do you have an opinion on the best tools to use for email design or development? Message me on Slack if you’d like to share your take in a future article.